Creating Community Connections with Laço
A Journey of Empathy and Innovation
THE PROBLEM
In Brazil, where public services are limited and a sense of belonging is often lost, Laço aimed to bridge the gap between individuals and their urban environment, promoting community engagement and positive changes.
Team: UX/UI Designers, Researchers, Developers | Timeframe: Mar 2023 - Nov 2024
LAÇO
the product
Laço, a social and cultural movement, connects people through gamified experiences to improve interactions and address city issues, fostering a sense of belonging and collective well-being.
the results
Through a structured research process and ideation, Laço developed a solution that stimulates interpersonal connections, associates connections with urban services, and fosters collective well-being and active participation, cultivating an effective sense of citizenship.
insights
1
User research
Conducted surveys, interviews, benchmarking, and observations to understand factors influencing a sense of belonging and community engagement.
3
Implementation:
Designed user interfaces, user journeys, and interactive elements for the Laço website and WhatsApp bot, emphasizing simplicity, inclusivity, and connectivity.
2
Ideation
Employed the "Crazy 8's" methodology for generating solution ideas and developed the concept of Laço as a social and cultural movement.
DELIVERY
throughout the process
01
Laço concept sheet and wireframes
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Leading the conceptualization and creation of the Laço concept sheet and wireframes.
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Collaborating with the design team to ensure that the concept sheet and wireframes align with user needs, business goals, and the overall vision of Laço.
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Conducting user research and gathering insights to inform the design decisions for the concept sheet and wireframes.
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Overseeing the iteration and refinement process based on feedback from stakeholders and usability testing.
02
High-fidelity prototype of the Laço website and WhatsApp bot
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Leading the development of a high-fidelity prototype for the Laço website and WhatsApp bot.
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Ensuring that the prototype reflects the finalized design from the concept sheet and wireframes.
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Collaborating with developers to ensure technical feasibility and seamless integration of design elements.
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Conducting user testing on the prototype to identify areas for improvement and optimization.
03
Blueprint analysis for user interactions and support processes
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Leading the analysis of blueprints for user interactions and support processes within the Laço platform.
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Collaborating with stakeholders to identify key user journeys, pain points, and opportunities for enhancement.
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Developing recommendations and design solutions to improve user interactions and support processes based on the blueprint analysis.
04
Design system for consistent visual identity
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Leading the development of a design system to ensure a consistent visual identity across all Laço platforms and touchpoints.
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Defining design guidelines, components, and patterns for use by the design team.
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Collaborating with stakeholders to ensure alignment with branding guidelines and design standards.
05
Initial test pilot in São Miguel, São Paulo, for adaptability analysis
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Leading the planning and execution of the initial test pilot in São Miguel, São Paulo.
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Defining test objectives, methodologies, and success criteria for the adaptability analysis.
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Collaborating with the research team to gather feedback and insights from participants during the test pilot.
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Analyzing test results and providing recommendations for further iteration and improvement of the Laço platform.
outcome
Laço's journey from problem definition to solution development exemplifies the power of empathy-driven design and innovation in fostering community connections and addressing urban challenges. The initial test pilot in São Miguel, São Paulo, will provide valuable insights for further refinement and scalability of the Laço platform.
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